We have reached the year 2021’s end and are on the verge of transitioning to 2022. It’s worth considering the trends that are likely to emerge in the sector of digital marketing in the year 2022. Today, the createx Learners’ Hub will investigate the trends that will arise in 2022.
Artificial Intelligence’s Ascendancy
Retail, banking, and healthcare companies have already begun incorporating artificial intelligence into their marketing operations. While artificial intelligence is frequently used in marketing automation to automate routine tasks such as reporting on website traffic and recommending keywords to optimize a business’s organic search results, marketers are also investigating AI applications that can forecast what customers are likely to purchase in the future based on their previous purchases and browsing history. In 2022, look at exploring ways to incorporate AI into SEO and other forms of digital marketing. You will be astounded at the capabilities of artificial intelligence!
Marketing Through Influencers Powered by AI
The influencer market, which was estimated to be worth $9.7 billion in 2020, is predicted to reach $15 billion by 2022, with most marketers paying more than 20% of their budget on influencer content. The next phase of influencer marketing will see widespread adoption of AI across the board, from influencer identification (with AI watching and evaluating millions of influencer videos more quickly and efficiently than humans) through performance influencer marketing. You only pay for conversions and sales influencers created by this predictive AI-powered model, which appears to be a solid return on investment!
Virtual Assistants
Along with artificial intelligence, the virtual assistant is gaining popularity. By 2022, the market for voice search purchasing is expected to reach $40 billion, with consumers spending 18% of their time with voice assistants. Almost definitely, your organization currently uses a virtual assistant to automate customer support duties such as reacting quickly to consumer inquiries via social media channels, email marketing, and other online platforms. Virtual assistants, or “chatbots,” have several advantages, including the following Chatbots may answer customer questions without human intervention.
The chatbot’s personality is dictated by the AI that powers it, enhancing the client experience. Chatbots enhance client interactions by offering a personalized and entertaining experience.
Hybrid Events
Following COVID-19, virtual events quickly became the preferred technique of retaining customers and lead engagement. Now that individuals are rediscovering physical comfort, marketers have a dilemma. Should we revert to events that occur exclusively within the constraints of physical space? Or should we remain virtual to accommodate consumers who like to watch live events in the privacy of their own homes?
It appears as though the answer is to utilize a mixed method. When organizing events for 2022, ensure that they have a robust digital component and incorporate technology such as augmented reality and virtual reality to offer an immersive experience for those attending remotely.
Content Marketing
If you want to beat your competitors by standing out in your industry, you must coordinate your public relations, leadership, and search engine optimization efforts. Integrating these three essential areas will enhance your organisation’s visibility, credibility, and authority. In 2022, content marketing will be one of the most sought-after trends in digital advertising.
These will be the most notable developments in the coming year. Let’s all look forward to an incredible year ahead, shall we?