Hey Amigos! We thought of opening a “Learners’ Hub” for you’ll to share knowledge on Digital Marketing! We are planning to post blogs that highlight some important topics related to Digital Marketing! So stay tuned with us for more insightful blogs!
We are living in a digital century where every need is fulfilled by using digital portals. The concept of digital marketing and social media marketing is so popular in this era. There’s a huge misunderstanding between people that the terms digital marketing and social media marketing are used to describe the same thing. So, today, createx Learners’ Hub plans to share knowledge on this topic and you are free to comment your question in the comments bar.
Digital marketing is a common term that we use to indicate all types of marketing activities, the activities we do to promote it either online or offline. Social media marketing is a part of digital marketing where we use social media platforms such as Facebook, Twitter, Instagram, etc. Having this basic idea in our minds, let’s analyze these two topics deeply.
Marketing simply stands for promoting your product/service to make it more popular among the people and to get more sales on your business. When the word ‘digital’ is added, you do the same promotion process but with the utilization of digital media and channels. You use customized digital media platforms to increase your sales funnel, experience a profit, raise brand awareness, have more interactions with your targeted audience, and for so many other reasons. A real digital marketer won’t use each and every social media platform to promote products. For example, if you take our marketing team at createx, the way they select the matching social media platform emphasizes this fact. When we get a project from a client, our marketing team first analyses what kind of a product or a service is and then decides what types of social media platforms would be suitable. Our team thoroughly analyses the industry, business, and type of audience to decide the suitable platform/s. Once they choose the suitable channel/s, they start posting and analyzing the progress with our analyzing team and then remove the channels with less return on investment. This is how the real digital marketing platforms proceed.
When it comes to social media marketing, as we previously said, it is a part of digital marketing. The effective utilization of social media platforms as social media channels such as Facebook, Twitter, Instagram, YouTube, Google+, Snapchat, etc. to market your business is social media marketing. In social media marketing what we basically focus on is engaging with your target audience, seeking more growth opportunities, and developing innovative content for the clients. The content developers of createx Agency are highly into this process and we are happy to say that we have got aspiring results via our social media campaigns conducted for our clients.
it involves engagement with your target audience, followers, seeking industry influencers, posting fresh and unique content, arranging contests, and adopting a variety of other means to grab the attention of the audience present on different social media channels.
When it comes to the tools which are used for digital marketing we can list a lot and here are some of them.
- Email marketing
- Paid social media marketing
- Video hosting tools
- Social media channels
- Website analytics
- Content creation tools
- SEO tools
So that is all folks! Hope you’ll get a better understanding of these two topics and don’t forget to comment your doubts in the comment section! We are here to help!
Let’s meet with another Learner Hub article soon!