TikTok and Marketing

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TikTok, which is also known in China as Douyin, is a video-sharing focused social networking service. This service is owned by the Chinese company ByteDance. It offers a wide range of 15-second to three-minute-long user videos in genres like dance, comedy, and education. Recent statistics indicated that more than 1 billion monthly active global users are available for TikTok. Many businesses focus on this new platform as it has comparatively less competition, so it is easy to promote their brands via TikTok. However, merely doing a video and posting it on your TikTok media won’t help you get more sales for your business. Effective utilization of TikTok is essential to experience growth in your industry. So let’s explore how you can effectively use the TikTok social media platform to upgrade your business. 

TikTok is a trendy social media platform among the global younger population. So it would be advantageous to use TikTok to promote your business as you can target young blood via this platform. TikTok lets its users create videos of different durations maximum of up to 3 minutes. Users can add editing effects, their favourite music tracks to their videos. This is why we see a lot of dancing videos on the TikTok platform. Users can pick a song they like and do a video of themselves which matches the music. Many people think TikTok is only limited to do dancing videos and other entertainment entities. But the truth is, if you use this platform effectively, you can promote your brand nicely. A TikTok video showing the way how you pack and deliver the online orders of your business, or if you are a clothing company, a video showing different collections of your clothing store, a virtual tour inside your showroom are some of the golden ideas that you could do by using the TikTok platform. Content creation for TikTok is of another level as it is a new platform, and there’s a need for a creative, innovative mindset to develop the appropriate content. As I already said, merely doing a video and posting it on your TikTok profile won’t bring you sales. The usage of hashtags is also essential if you want to have a better reach. Hashtags such as #foryou, #foryoupage, #fyp and #tiktok are the most popular hashtags in TikTok. You may not know how to manage your TikTok profile in a way that aligns with your business goals, and that is why you need to contact us. As our name implies, the creativity of createx fam is of another level, and you can always rely on us to make the best deliverables for you.

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Posted on

October 18, 2021