Podcasts are audio shows available on demand. It is available on-demand to listen straight away or to be downloaded. While initially, podcasts weren’t a popular method of communication, due to convenience, it has skyrocketed in popularity since the early 2000s. Podcasts are convenient because you can do household chores and drive to desired destinations while listening to them. Reportedly more than half the people in the United States listen to podcasts.
Podcasts are helping young ambitious businesses grow. It could be a creative way to approach customers. You can talk about your services or provide listeners with information on what products or services they should choose based on their needs. Informative podcasts describing the field you provide services in could be a game-changer.
Keeping in touch with active customers and attracting new customers
Keeping active customers in the loop about how your services are upgraded and improved can help customers become regular customers. Customers can see how their feedback is taken into account. Potential customers looking to hire your services or buy your products are given a sense of assurance and confidence in your business.
You can get revenue by running ADs for sponsors
If your podcast gets sufficiently widespread, you might get sponsored by certain brands, which will aid in gaining revenue. Collaborating with brands can help you expand your audience as well.
If you run a podcast that educates the listeners on your field of services, the company itself can sponsor the podcast! You can sponsor podcasts of your liking as well. Internal Midroll surveys of 300,000 listeners found that 63% of people bought something a host had peddled on his show.
It connects you to your customers on a more personal level
Podcasts are more informal than other media types, such as blogs and articles. The listeners tend to get used to the speaker’s voice, which creates an air of trustworthiness and comfortableness. And since podcasts are perfect for storytelling, it can be the ideal opportunity to talk about clients you’ve worked with or interesting company stories. Making listeners feel like they have been a part of the company’s history and experiences will help create a more loyal customer base.
Podcasts increase traffic to the company’s website
People are more likely to check out a website promoted by a podcast. Embedding your podcast on the website can automatically get people to interact with the website. Creating a smooth customer interface with the podcast embedded is guaranteed to increase customer engagement on your website. The power of podcasts in marketing is still being discovered.
Podcasts can be versatile
Podcasts can cover various topics from stories, reviews, experiences, stories to ads. They can be turned into blogs, and video podcasts are a trendy option these days.
Podcasting is a unique way to connect with one’s fans and customers. You can get the desired results by manipulating it to fit your company’s needs.
Are you looking to start a podcast? Createx provides podcasting services to clients. We have our own podcast! Feel free to check us out in the link below.